After spending years out of the media, Batavo, one of the friendliest and most loved yogurt brands by Brazilians, needed to come back causing a big impact and went against the category. In addition, we needed to find a proprietary gimmick to become the new brand identity for all advertising deliveries. The new look of the braids, soon invaded social networks, making the brand, increase sales by more than 15% in less than 3 months from the launch of the campaign.