CLARO
I'm over 10 years, in the creative leadership of Claro Telecom, one of the biggest advertisers in Brazil. During this period, we created memorable campaigns, added value to the brand, and won awards. All this with a lot of creativity, storytelling, and results.
CLARO – Presents TatÁ WERNeCK
We needed our ambassador Tiago Leifert to introduce Claro's new star. But how to do that in the midst of a pandemic, when we could only film one person alone on set? We found a fun and creative way that had lags on social media.
CLARO – Everything here
Those films started a new creative phase for Claro. Based on the concept "Everything Together & Connected", Claro presents Tatá Werneck and Tiago Leifert, two famous TV hostesses from Brazil, singing parodies of the song "Total Eclipse of the Heart", by Bonnie Tyler. "The success was so huge that the songs parodies was one of the most listened on Claro Music App and became one of the most requested hits on the radio.
CLARO – PREPAID bringing connection and opportunities
The role of a telecommunications company is much greater than generating infrastructure and selling connection products to people. It's also about bringing opportunities to everyone. The proof is this beautiful and exciting case that shows creativity changing people's lives.
CLARO – Together & Connected
A project uniting Claro Telecom with Facebook, and for this, we united Anitta, the biggest current star in Brazil, with real participants from several Facebook groups.
The project started with messages from Anitta inviting participants from Facebook groups to co-create a song and a video clip. With that Anitta and members of the groups, created a new hit and a super successful video clip. All this gave rise to a lot of content, explored in all media.
CLARO – Let the sun in
This film was born in the middle of 2020 as a message of hope, and its message was quickly spread across social media.
CLARO – What’s your next new one
This film is part of a project to consolidate Claro as an innovative company, which is always bringing news and concerns about what people want.
CLARO – LAST. DON'T LAST
Who said that a retail campaign must be boring? The proof that mustn’t, is this campaign we created to sell Claro's Pre-Paid, using a fun format with strong commercial appeal.
