MAPFRE – AÍ EU VI MAPFRE/THEN I SAW MAPFRE

Mapfre is an insurance company that in Brazil focuses on the car market.
In such a competitive segment, where there is no product difference between the major competitors, and where the vast majority of consumers believe that insurance companies always embed in insurance something more that you would not need, just to elevate with values, we seek to position ourselves as the option that understands the real needs of the consumer and only Mapfre has the ideal customization of the auto insurance you need. To sign the campaign, we brought the expression AÍ EU VI MAPFRE/NOW I’M SEEING MAPFRE, which is based on a popular Brazilian expression that means something like NOW I'M SEEING ADVANTAGE or NOW WE ARE TALKING. Bringing to the brand, new meanings of superiority. The campaign quickly became a success, increasing Mapfre's market share by more than 15% and transforming the popular expression into AÍ EU VI MAPFRE.