Despite belonging to a large beauty group, Eudora is still a brand little known by the public. To promote the brand, we brought to the campaign two celebrities recognized in Brazil for being empowered women. We added to them a speech of female empowerment, with the signature VAI LÁ E EUDORA or GET THERE AND EURORA IT, which is based on a popular Brazilian expression that means, GET THERE AND SHINE or GET THERE AND ROCK. Only in the week of launch, Eudora had a growth of over 60% in internet searches, and a sales growth of over 37% in 1 month.